Month: August 2020

Online Gambling Casino Marketing Path

Gaming casinos (온라인카지노) live off their players’ money, which means that they have to practice techniques or strategies to attract new customers inside and outside their home countries. Promoting the image of a casino abroad is not always an easy task. What marketing techniques do casinos use to be recognized across borders is the topic we will address next:

Make yourself known without violating the country’s legislation

In some countries, it is absolutely forbidden to do any direct advertising to online or offline gaming casinos. In this way, we try to avoid the incentive to gamble and minimize the number of irresponsible gamblers and casino addicts. Making the existence of the casino known without advertising it directly is an advertising strategy that must be carried out with great caution and creativity.

How to make the casino known without advertising it?

Through initiatives of the most varied nature such as concerts, theaters, recitals, and exhibitions, among many other recreational and cultural activities.

How does the casino benefit from this strategy?

Very simple. People who are going to attend the events will have to do so within the casino facilities and will be exposed to the casino environment even in passing. The intoxicating atmosphere of the games rooms, the colors, the lights, and the music will do the rest. Many of the professional casino players started out as occasional spectators of public acts.

In a foreign country does this technique also work?

Of course yes! Marketing techniques know no boundaries. Marketing is public anywhere in the world and whatever language they speak. The only thing that needs to be done is to adapt to the nature of the events to the population of each country. You can’t offer shows that don’t matter if you want to have a full house.

Who is in charge of listening to the tastes and preferences of the population of each country?

All casinos, at least the largest casinos, have a marketing and advertising office commonly known as a “communications office”. It is these professionals who are entrusted with the arduous task of having brilliant and functional ideas that take the image of the casino across borders in the most economical but most profitable way possible.

What channels do casinos use to spread their message?

Let’s say that any broadcast channel is a good channel as long as it works well. Starting with television, radio, newspapers, and magazines, and more modernly the Internet with its social networks and specialized casino sites, everything is a good way to advertise the casino in a veiled but implicit way.

Investing in training employees capable of operating in the country in question

A good casino employee is one of the best ambassadors that the casino can have. The employees are the visible face of the casino and it is essential first of all that they perfectly master the language of the country where they are. Adopting postures and behaviors depending on where you are is also an excellent strategy. Some gambling houses choose to hire local employees so that they have to do more complete training, others prefer to use their own team already trained and trained in the ideals of the casino. Whichever option is chosen, the important thing is that visitors always feel welcome and that their needs are met.

Achieving good fame for honesty, competence, capacity for fun, and quality of bonuses and prizes is another technique that in the medium and long term gives very good results. Gambling casinos that want to triumph abroad have a complicated road ahead. They face a lot of competition and bureaucratic obstacles and a lot of rivalry on the part of local casinos. It is a tough battle where only the truly competitive casinos win, and in this clash of titans, the players are the ones who get along, played by both sides, and treated with all due consideration.

Casino Marketing

Pragmatic Play Reinvents “The Dog House” into a 6-Reel Megaways Slot

Pragmatic Play, one of today’s leading providers of online casino content, recently released a reinvention of “The Dog House” as a Megaways slot offering. Originally published in May 2019, “The Dog House” slot has 3 reels with 3 rows of dog cuteness-images that can complete 20 payline combinations. The original version was an instant hit, becoming one of the most accessed Pragmatic Play (PP) video slots in online casinos throughout the world.

Since Pragmatic Play’s igaming reach extends across the globe, including in Southeast Asia, Indonesian slot players can access the new “The Dog House Megaways” version at SBOBET’s Luckyyplay88. The online casino includes Pragmatic Play’s entire library of slot games in their broad offers of judi slot online.

 

What Makes “The Dog House Megaways” Different from the Original Version?

The great news is that the only reason why the “The Dog House Megaways“ online slot looks different is because the grid now comes with six (6) reels. .

After any spin, each reel can return with displays of two (2) or more icons, up to as many as seven (7) symbols in a single column. Such changes give “The Dog House Megaways” the capability to offer a wide range ways of winning from matched symbols; from 64 at the least, and up to 117,649 Megaways at the most.

However, be informed beforehand that the payout values of the icons have been reduced, inasmuch as there are now multiple ways that wins can be achieved with just a single spin.

The Rewards-Boosting Features of the “The Dog House Megaways” Slot

The Dog House is Still the Wild Symbol

The Dog House image is still the Wild Symbol; emerging only in Reels 2, 3, 4, or 5.

At random instances, the Dog House Wild may appear with a x2 or x3 Multiplier. This means payouts of any win-way combinations achieved with the help of one or more Wild Multiplier/s, will increase accordingly. In the event that more than one Wild Multiplier helped complete the winning combo, all Multipliers will first be added to determine the multiplicand.

The Dog Paw Scatter Symbol

The Dog Paw represents the Scatter Symbol, which may appear in any spot across the grid as a bonus round trigger symbol. Originally, the number of Scatters triggering the free games determines the number of bonus spins occurring during the round. This Megaways version gives a players two types of bonus options, choosing one determines the number of bonus spins players will activate in a their free round.

That being the case, bonus game players must first choose their preferred Bonus Round Wild Feature, to determine the number of bonus round free-spins.

”The Dog House Megaways” Free-Spins Bonus Round

The Megaways version comes with an alternative option in playing the Free-Spins Bonus Round. The original Dog House Free Round only has Sticky Wilds as bonus feature , the new version gives players a chance to play with Raining Wilds instead.

Bonus Round Sticky Wilds – Here, Scatter Symbols triggering the Bonus Round will accordingly activate 7, 12, 15, or 20 free spins. Moreover, Wild Symbols appearing as outcomes of Bonus Spins remain Sticky, or stays in place until the end of the free round. All Sticky Wilds appear with Multipliers, anywhere between x1 and x3.

Bonus Round Raining Wilds – A player who selects Raining Wilds as his or her bonus round mode, stands to receive 15, 18, 25, or 30 free spins respectively. When playing via this mode, additional Wild Symbols with Multipliers will rain down on the bonus reels. The Raining Wild occurrence will therefore increase a bonus player’s chances of hitting multiple winning combinations during the bonus round.

What do We Need To Know About iGaming?

Internet Gambling or popularly known as iGaming is increasing in popularity. Its scope covers almost all online casino games and all kinds of online gambling. This also covers online Sports betting. iGaming does not include games wherein betting is not involved. Here are some popular examples of iGaming which are often accessed online:

  • Online Bingo
  • Online Sports Betting
  • Online Casino games
  • Online Poker
  • Online Lottery
  • Online Horse Racing Betting
  • Online Mobile Gambling

Training In iGaming

China’s e-Sports Game Market Revenue Exceeds 7.7 billion

China’s e-sports market is huge and it has exceeded the online casino gaming market such as toto site (토토사이트) in Korea.

At the 2020 China Joy Global E-sports Conference held at the same time, a series of good news made the e-sports and igaming market circle excited. At the meeting, Tencent’s game company Riot Games announced that the 2020 League of Legends World Championship (S10) will begin on September 25, and the championship and runner-up finals will be held at Pudong Football Stadium on October 31. Moreover, next year’s S11 will also settle in China. On the same day, Station B and Riot Games jointly announced the strategic cooperation of League of Legends global events.

How popular is this event in the gaming world? According to official statistics from Riot Games, during the S9 event last year, the average number of viewers per minute reached 21.8 million, with a peak of 44 million. In China, the number of viewers on the Kuaishou platform on the night of the finals reached 25 million.

In addition, although this year’s DOTA2 International Invitational Tournament (TI10) has not yet released the final competition plan, Xiao Hong revealed that the current prize pool has accumulated more than 30 million US dollars, which is straight up to the 34.29 million US dollars of the TI9 competition held in Shanghai last year. The public enthusiasm can be seen.

The competition has landed, and industrial construction is also increasing. Wang Bo, vice president of Tencent, said that he will continue to fully support Shanghai’s construction as a “global e-sports capital”. Tencent e-sports has established a world-class remote production and broadcasting center in Shanghai. Ding Yingfeng, Co-President of NetEase Games, revealed that NetEase announced last year that it would invest 5 billion yuan to build an e-sports ecological park in Shanghai. Construction has already started, including product development, arenas, team development, and other industrial modules that will settle here.

Related reports show that since Shanghai proposed to build the “Global E-sports Capital” in 2017, Shanghai has concentrated more than 80% of the country’s e-sports companies, clubs, teams, and live broadcast platforms. Of the more than 500 influential e-sports events nationwide each year, more than 40% are held in Shanghai.

Data shows that in 2019, China’s e-sports users have exceeded 400 million, and the market size has reached 120 billion yuan.

Upstream and downstream speed up exploration and layout

E-sports needs good products, just like the body needs fresh blood and new blood circulation, it depends on a sound and efficient upstream and downstream industrial chain. Ding Yingfeng believes that talents, as the upstream link, are crucial in the entire e-sports ecosystem. important.

“At present, the talent gap in China’s e-sports industry is as high as 500,000.” Ding Yingfeng said that in the future, NetEase will increase its investment in e-sports talent training. According to him, NetEase has launched two talent incubation programs. Among them, the “NetEase E-Sports Club” for college students has covered more than 150 colleges and universities across the country, and nearly 200 e-sports clubs have been established.

Downstream distribution and transformation also require “powerful”. As a cultural and entertainment activity, the essence of e-sports is still the production and consumption of content. At this conference, Kuaishou Game Manager Tang Yuyu announced the launch of a 5 billion yuan financial support and a 100 billion traffic exposure plan to continue to increase support for game content creation agencies.

As an important ally of Tencent, Kuaishou has always had a pivotal position in the field of the game live broadcast. According to the data, as of May this year, the monthly active users of the Kuaishou game live broadcast have exceeded 220 million, and the monthly active users of game short video have exceeded 300 million. Since last year, Kuaishou has frequently taken action on the live broadcast copyright of top e-sports events, and has now won the live broadcast copyright of the King of Glory Professional Games (KPL). Tang Yuyu said that in the future, Kuaishou will increase its support for the flow of game content and further build Kuaishou’s game live broadcast ecosystem.